Location
760 Madison Avenue
Completion
2024
Client
Giorgio Armani
Square Footage
21,500 SF
Architect
Atmosphere Design Group
Giorgio Armani Boutique and Restaurant
Sciame was the Construction Manager for the interior fit-out of the flagship retail project at 760 Madison Avenue, which includes a three-story luxury boutique and a two-story restaurant totaling 21,500 SF. Located at 65th Street and Madison Avenue, this Armani-branded space showcases Giorgio Armani’s minimalist, elegant aesthetic with natural materials like brick and limestone.
The Giorgio Armani boutique offers an elegant atmosphere with a layout that promotes easy navigation. Large windows bring in natural light, and outdoor terraces provide space for events. The boutique features a wide selection of Armani products, including men’s and women’s clothing, accessories, and the Armani/Casa home collection.
Adjacent to the boutique, the restaurant offers a contemporary Italian dining experience, beginning with a chic champagne bar that sets an upscale tone. The modern interior features sliding walls and spacious seating, enhancing the dining experience and embodying the timeless Armani brand, all designed under Giorgio Armani’s creative direction.
This flagship project aligns with Armani’s broader vision of integrating retail and dining spaces, paying homage to New York’s historic Upper East Side architecture.
New York Construction’s Contractor of the Year – Looking back, 2006 was a standout year for Sciame Construction. We were honored as Contractor of the Year, a testament to our growing reputation for delivering some of New York City’s most architecturally daring and culturally significant projects.
In April 2006, Sciame Construction completed the Morgan Library and Museum Expansion, designed by Renzo Piano Building Workshop and BBB Architects. The project was led by then EVP/Division Head Joseph Mizzi, who began his career at Sciame 11 years earlier in 1995.
The following month, our founder, Frank Sciame, passed the torch of day-to-day leadership by promoting Joseph Mizzi to President of Sciame Construction, while continuing to serve as Chairman and CEO.
This leadership transition helped shape the next chapter of our story, and was memorialized in the cover photo of New York Construction, and the firm’s Contractor of the Year honor.
Thanks a Half-Billion! – At Sciame Construction, we proudly led the effort to reimagine the WTC Memorial and Museum, a project of national significance. Frank Sciame, our founder, was tasked with creating a design that honored the original vision while staying within a $500 million budget. Working closely with Mayor Bloomberg, Governor Pataki, and a team of 13 advisers, including notable figures like Jack Rudin and Robert Douglass, we developed cost-effective design options, ultimately reducing the budget from nearly $1 billion to $510 million. Our approach preserved key elements like the voids, waterfalls, and pools while optimizing infrastructure and resizing the museum. Sciame’s commitment to excellence ensured a memorial that balances beauty, dignity, and sustainability.
Aaron Diamond AIDS Research Center – Though relatively small in size, the Aaron Diamond AIDS Research Center was a technically complex project successfully constructed and delivered by Sciame Construction. This groundbreaking laboratory made an outsized impact on global health. It was here that Dr. David Ho pioneered the development of the revolutionary “AIDS cocktail,” a combination therapy that transformed HIV from a fatal diagnosis into a manageable condition. His groundbreaking work earned him the title of TIME magazine’s Man of the Year, underscoring the center’s profound contribution to the fight against the AIDS epidemic.
The New Victory Theater – Originally built in 1900 as The Republic, the first performing arts venue on 42nd Street, the theater was transformed into The New Victory in 1995, becoming New York’s first theater for children and families. The renovation uncovered and restored original architectural elements, added a new lobby carved from the existing structure and bedrock, rebuilt the historic staircase, and created space for much-needed restrooms. A rear wing was added for backstage access, dressing rooms, workshops, and a loading dock, while new elevators and rooftop HVAC systems were integrated to meet modern needs of the historic theater.
