Location
760 Madison Avenue
Completion
2024
Client
Giorgio Armani
Square Footage
21,500 SF
Architect
Atmosphere Design Group
Giorgio Armani Boutique and Restaurant
Sciame was the Construction Manager for the interior fit-out of the flagship retail project at 760 Madison Avenue, which includes a three-story luxury boutique and a two-story restaurant totaling 21,500 SF. Located at 65th Street and Madison Avenue, this Armani-branded space showcases Giorgio Armani’s minimalist, elegant aesthetic with natural materials like brick and limestone.
The Giorgio Armani boutique offers an elegant atmosphere with a layout that promotes easy navigation. Large windows bring in natural light, and outdoor terraces provide space for events. The boutique features a wide selection of Armani products, including men’s and women’s clothing, accessories, and the Armani/Casa home collection.
Adjacent to the boutique, the restaurant offers a contemporary Italian dining experience, beginning with a chic champagne bar that sets an upscale tone. The modern interior features sliding walls and spacious seating, enhancing the dining experience and embodying the timeless Armani brand, all designed under Giorgio Armani’s creative direction.
This flagship project aligns with Armani’s broader vision of integrating retail and dining spaces, paying homage to New York’s historic Upper East Side architecture.
The New Victory Theater – Originally built in 1900 as The Republic, the first performing arts venue on 42nd Street, the theater was transformed into The New Victory in 1995, becoming New York’s first theater for children and families. The renovation uncovered and restored original architectural elements, added a new lobby carved from the existing structure and bedrock, rebuilt the historic staircase, and created space for much-needed restrooms. A rear wing was added for backstage access, dressing rooms, workshops, and a loading dock, while new elevators and rooftop HVAC systems were integrated to meet modern needs of the historic theater.
We’re turning 50! As we count down to Sciame’s 50th anniversary on June 13th, we’re celebrating the moments that shaped us. For the next 50 days, we’ll be sharing one standout project a day in our “Countdown to 50”.
Thank you to our amazing clients, team, and friends! We wouldn’t be here without you.
Sciame is honored to have served as the construction manager for the expansion and refurbishment of The Frick Collection, working alongside Selldorf Architects and Beyer Blinder Belle to bring this vision to life. As the museum prepares to reopen next month, we’re pleased to see this project receive high praise in The New York Times from esteemed architecture critic Michael Kimmelman.
🔗 Click the link in our bio to read more.
📰: The New York Times
📸: by Lila Barth
Honoring 50 years of Sciame Construction and Frank’s recognition in City & State’s 50 Over 50 List. Thank you for your leadership and lasting impact on the city and the built environment!
