Location
6 East 57th Street
Completion
2024
Client
LVMH / Louis Vuitton
Square Footage
80,000 SF
Architect
TPG Architecture
Exhibit Architect
OMA
Location
6 East 57th Street
Completion
2024
Client
LVMH / Louis Vuitton
Square Footage
80,000 SF
Architect
TPG Architecture
Exhibit Architect
OMA
Sciame was the Construction Manager responsible for the construction of the iconic five-story Niketown Flagship Store in 1996, located in Midtown East, a home to some of the world’s most renowned luxury brands. Today, Sciame is once again at the forefront, transforming the same building into Louis Vuitton’s largest flagship store in the United States.
This ambitious design-build project includes selective demolition and an extensive renovation of all five floors, spanning 80,000 SF of luxury retail space. The retrofit presents a challenging schedule and involves integrating advanced media walls and branding elements throughout. A central highlight of the design is the dramatic atrium, featuring a striking installation of 108 stacked Louis Vuitton Courrier Lozine trunks, created in collaboration with architect Shohei Shigematsu of OMA, complemented by a mirrored wall of bags and vibrant murals.
Each floor delivers a distinct luxury experience. The ground floor showcases Louis Vuitton’s iconic handbags and small leather goods, with custom displays celebrating the brand’s craftsmanship. The second floor features men’s collections, including shoes and accessories, while the third floor highlights women’s collections, seasonal exclusives, and footwear. The fourth floor is home to Le Café Louis Vuitton, blending gastronomy and culture with curated books and artisanal chocolates by Michelin-starred chefs, alongside an exclusive VIP shopping area. The fifth floor offers a private and intimate setting for high jewelry and timepieces, emphasizing personalized service and exclusivity.
The New Victory Theater – Originally built in 1900 as The Republic, the first performing arts venue on 42nd Street, the theater was transformed into The New Victory in 1995, becoming New York’s first theater for children and families. The renovation uncovered and restored original architectural elements, added a new lobby carved from the existing structure and bedrock, rebuilt the historic staircase, and created space for much-needed restrooms. A rear wing was added for backstage access, dressing rooms, workshops, and a loading dock, while new elevators and rooftop HVAC systems were integrated to meet modern needs of the historic theater.
We’re turning 50! As we count down to Sciame’s 50th anniversary on June 13th, we’re celebrating the moments that shaped us. For the next 50 days, we’ll be sharing one standout project a day in our “Countdown to 50”.
Thank you to our amazing clients, team, and friends! We wouldn’t be here without you.
Sciame is honored to have served as the construction manager for the expansion and refurbishment of The Frick Collection, working alongside Selldorf Architects and Beyer Blinder Belle to bring this vision to life. As the museum prepares to reopen next month, we’re pleased to see this project receive high praise in The New York Times from esteemed architecture critic Michael Kimmelman.
🔗 Click the link in our bio to read more.
📰: The New York Times
📸: by Lila Barth