Louis Vuitton 57th Street Flagship

Sciame was the Construction Manager responsible for the construction of the iconic five-story Niketown Flagship Store in 1996, located in Midtown East, a home to some of the world’s most renowned luxury brands. Today, Sciame is once again at the forefront, transforming the same building into Louis Vuitton’s largest flagship store in the United States.

This ambitious design-build project includes selective demolition and an extensive renovation of all five floors, spanning 80,000 SF of luxury retail space. The retrofit presents a challenging schedule and involves integrating advanced media walls and branding elements throughout. A central highlight of the design is the dramatic atrium, featuring a striking installation of 108 stacked Louis Vuitton Courrier Lozine trunks, created in collaboration with architect Shohei Shigematsu of OMA, complemented by a mirrored wall of bags and vibrant murals.

Each floor delivers a distinct luxury experience. The ground floor showcases Louis Vuitton’s iconic handbags and small leather goods, with custom displays celebrating the brand’s craftsmanship. The second floor features men’s collections, including shoes and accessories, while the third floor highlights women’s collections, seasonal exclusives, and footwear. The fourth floor is home to Le Café Louis Vuitton, blending gastronomy and culture with curated books and artisanal chocolates by Michelin-starred chefs, alongside an exclusive VIP shopping area. The fifth floor offers a private and intimate setting for high jewelry and timepieces, emphasizing personalized service and exclusivity.